How to gain global mobility glory!

Entries for the FEM EMMAs are now being accepted, and it’s easy to send in your submission, but what are the judges looking for? Here are some essential tips for success…

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Maximise your chance of success and enter more than one category!

Take a look at the list of categories and make sure that you are correctly entering those that are appropriate to corporates or service providers (or those that are open to all). The EMMAs offer those in the Global Mobility industry the opportunity to celebrate success and give vital recognition to the industry’s leaders and rising stars and to showcase best practice, but we’re always looking for ways to improve them, and so, this year, we have reviewed and refreshed the categories to ensure that whatever your particular skills may be, whether you are an HR or Global Mobility corporate professional or a service provider – there is a category for you. Just take a look at our Categories page. Don’t forget too that you can enter more than one category!

Location, location, location

Make sure that your submission is relevant to the particular region – if your submission relates to work carried out globally, you must highlight projects that have been carried out in APAC, EMEA or the Americas.

Up to date

Your entry must also relate to work carried out in the year, but it can include the last 5 years.

Analyze the question carefully

It might seem an obvious point, but before you begin writing, make sure that you read the questions carefully. It might help to underline the key points and later, review your answers to ensure that you are addressing those specific issues. So for instance, if a question asks you to demonstrate evidence of innovation, get straight to the point and tell the judges what you have done and then go on to explain why there was a need for it and finally, how this has benefited your organization or clients.

Keep the key criteria in mind

Along with an overall review of the submission as a whole, each entry (except for some of the individual awards) is judged using a fairly complex system of scoring against the following criteria, so always keep these points in mind:

  • Innovation
  • Strategy
  • Results
  • Impact of the work

Be your own critic

Cast a critical eye over the way that your text is organized and keep your points succinct. A combination of short paragraphs with bullet points, or underlined subheadings often seem to feature in winning entries, so make sure that the vital information that you want to convey isn’t buried halfway through a long paragraph of explanation.

Stick to the point

Keep your entry concise and to the point: 1,500 is the total word count including testimonials.

Make your achievements stand out

Remember that the judges will be reading a tremendous amount of material and although they are extremely dedicated and will read everything carefully, if you can make it easier for them to see the pertinent information, it can only be to your benefit.

Back up your claims with evidence

If you make a bold claim – and of course, you must think you’re the best at what you do, or else you wouldn’t be entering the EMMAs – just make sure that you can back it up with evidence. So for instance, if you say you have the best team, explain why, and talk about their specialist skills, experience and how they have solved particular problems.

You can include up to three pieces of supporting material that can include:

  • Client feedback/case studies
  • Testimonials (marketing pitches will result in disqualification)
  • Demos or screenshots of technology
  • Summaries of research
  • Demonstrable metrics

Be discerning

Gather plenty of supporting evidence, but then edit it down. It’s a great idea to include testimonials, but be discerning. Although interpersonal relationships are important, testimonials and recommendations should not just confirm what nice, helpful people you are, but need to focus on how you have solved particular challenges and changed outcomes.

Ask for help with that final check

When you're working hard on something, it can be easy to miss a typing error or make a vital omission, so ask a trusted peer to take a look at your submission before you send it in. A fresh pair of eyes can make all the difference.

So why should you take the trouble to enter FEM’s EMMAs?

Here are just a few reasons:

  • Raise your company’s profile – and your own professional standing
  • Showcase best practice and improve standards across the industry
  • Reward and motivate your team
  • Communicate your success and the importance of the GM function across your organization
  • Retain and recruit the best talent
  • Show your clients that your expertise is recognized across the Global Mobility industry

It’s easy and FREE to enter, just visit the event websites (see below). You can download a form and begin your submission offline, then upload it when you have everything ready.

You can find full details of the criteria, categories and guidelines when you click the Enter Now button.

Entry deadlines: 
Americas EMMAs entry deadline - EXTENDED TO 5 March
APAC EMMAs entry deadline - 11 June
EMEA EMMAs entry deadline - 13 August

Keep checking for regular event updates. 

Good luck!




Forum for Expatriate Management

The Forum for Expatriate Management's (FEM) mission is to distill best practice across regions, industries and functions while providing valuable networking opportunities for knowledge sharing and program support. Through our multi-platform of content and events we are able to encourage dialogue and enable mobility professionals to unite, learn and grow.